I am always on the fence with breast cancer awareness month. I like that there is awareness brought to this awful disease so that women (and men!) can be proactive about their health. We all need reminders and if the sea of pink doesn't remind you, you have bigger issues than getting regular screenings. But then there are the pink haters who tell you about all the companies that make millions off the cause marketing. How many businesses would do anything that does not improve the bottom line? Hello? No company makes a donation without expecting something in return whether that is a tax break, good public perception, good employee morale, or (gasp!) profit. Many companies choose to go pink because it is good for them. Why is this shocking to some?

Now, how I support it is different. I do not purchase everything featuring the pink ribbon. I buy a product if I like or need it. If that company also supports breast cancer, then I think that is a great bonus. Do I support my local neighbor kids when they put up a lemonaid stand? Absolutely. Do I buy soup featuring a pink label? Not likely. The sodium in that stuff will kill you! When my friendly grocery checker asks if I want to donate a dollar to cancer research, I often donate. When I see pink bags of pink candy coated chocolate candies that melt in your mouth not in your hand I run from those too. Sugar? Fat? Not friends if you are fighting cancer. I also simply write a check and make donations that I know go directly to research. Or I get involved in cancer walks and relays. Never once did I think pink marketing would end cancer, but I do believe it makes us aware and reminds to get regular screenings. This is very important.

If you want to buy pink candy, socks, ties, soup, and ribbons, go for it. I won't judge you. I would suggest that if you are doing it to benefit cancer research, then be smart about it. Make sure the label states exactly how much is going to be donated. "A portion of the proceeds..." is not good enough. It should be specific, such as "20% of the proceeds" or "$5 from the sale of this item."


And I will admit, I did my own fair share of shopping this month. I bought the Brighton Power of Pink bracelet (above). I have each of their annual bracelets since they started the collection. This one is my favorite. It is covered in hearts. It was meant for me, right? And I also ran across these. I have no idea how much Master Lock will make off these products, but they do state they will donate $15,000 to the Breast Cancer Research Foundation. I like them because they are cute and girlie and pink and they are great products. I would have bought a lock anyway, but since they were pink I bought two. Want one? Let me know. More importantly, do your monthly self check and schedule your mammogram already. You didn't forget, did you?

Labels: awareness, Spreading the love